bra

In the past few weeks, I’ve read a bunch of articles in which we can see that the bra blogosphere has begun to infiltrate popular media, and it seems to really confuse people. See, for instance, this Jezebel article "Are Bras From Outer Space? Why Can't We Figure Out Bras?"  The article was followed up as well.   Here's another example from the Observer.   The New York Times also recently ran an article about Jockey . I have to say the media blitz surrounding this frustrates me a little. Jockey is not a brand that I am super familiar with because it’s not one of the brands that’s ACTUALLY been quietly working towards better sizing for years. Okay, they created a new sizing system. Cool. But Freya, Panache, Curvy Kate have been doing it for years without ever getting this kind of exposure. Still, it's good to see bra sizes getting more exposure--one woman mentioned in the article wears a 32H, and there's no backhanded comment about that being a "huge...

Recently I had my first experience of actually fitting someone into a better bra size. It might surprise you to know that I’ve never done that before! Instead, I’ve referred people to the shop near where I live that does fittings, and I’ve helped many people online. It can be hard to fit someone in person because most of us don’t have a ton of bras in random sizes lying around. I happened to have an old 32E Deco that was once my sister’s before her size changed, and I suspected that it might be around the range of my friend's size. I think it helps a lot to have at least one bra in the general area of what you think your friend might need. Otherwise, a fitting would be best accomplished in stages—first do a preliminary measurement and chat, then try ordering a few potential sizes from a website that offers free shipping. Depending on your friend’s size range, you might also be able to find bras for her to try in a store like Victoria’s Secret, Marshall’s, etc. My friend...